Researchers of Traditional, Complementary, Alternative, & Integrative Medicine and Health

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Reasons for continuing use of Complementary and Alternative Medicine (CAM) in students: a consumer commitment model

Research on continued CAM use has been largely atheoretical and has not considered the broader range of psychological and behavioral factors that may be involved. The purpose of this study was to test a new conceptual model of commitment to CAM use that implicates utilitarian (trust in CAM) and symbolic (perceived fit with CAM) in psychological and behavioral dimensions of CAM commitment. Read more here.